The one event you just can’t miss this year

The Internet has provided a unique opportunity for businesses of all sizes to show off their products/services on a level playing field. Digital marketing doesn’t have to mean big budgets, smart use of social networking sites like Facebook or LinkedIn can help enhance your reputation, increase leads and ultimately deliver sales.

We’ve compiled a programme of short seminars focusing on areas such as understanding the web, social media, search engine optimisation, blogging and mobile marketing. What’s more we’ve divided it into beginner and advanced streams to give you the choice to learn at a pace your comfortable with. After attending this event, you will have real practical tools you can take back to your organisation that will have an impact on your marketing effectiveness.

Format:
 

09:00 - 09:30	Registration and Introduction
	Stream A - Beginner	Stream B - Advanced
09.30 - 11.15	The Web Untangled Speaker:Terry Nicklin	Social Media and Online PR Speaker: Further Search Marketing
11.15 - 11.30	Break
11.30 - 13.15	SEO/PPC for beginners Speaker: Gareth Cartman	Mobile Marketing  Speaker: G8Wave
13.15 - 14.00	Lunch
14.00 - 15.45	Social Media for Dummies Speaker: Further Search Marketing	SEO/PPC Advanced Speaker: Gareth Cartman
15.45	Close

Price information (all prices inc. VAT):
Member: £100
CIM Studying Member: £50
Student: £50
Guest: £150
Venue: Anglia Ruskin University, Chelmsford Campus, Bishop Hall Lane, Chelmsford, Essex, CM1 1SQ
CPD: 5 hours
Book Online here or Call +44(0)1628 427340
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The Summer Conference  - Thursday 10th June 2010
Where is Marketing now? and Where is it heading?

The marketer's landscape is changing fast. Increasingly there are less familiar, evergreen features and yet more alien acronyms to grasp. Long gone are the days of comfortable mass markets and predictably padded outcomes. Hefty print-led blitzes have become as redundant as beehive hairdos and even the once fertile plain of press advertising is now apparently on its knees and taking its last painful gasp. But even as these old campaigners make their twilight shuffle to the dole queue elsewhere brighter stars are beginning to shine.

Search Marketing, Social Media, the Mobile Channel, the Long-Tail, tweets, blogs, Bing and a plethora of other revolutionaries are already over the horizon and creating galloping changes to the habits of marketing - and of marketers.

But what does it all mean? Where is it all heading? And crucially, what do marketers who wish to remain viable need to understand in order to keep up? Even more to the point perhaps, what effect is this foaming new wave having on customer expectations and what will future consumer behaviour look like?

We aim to find out. Please join the debate.

Confirmed Speakers:

Paul Flatters, Trajectory - Futurologist.

Shaun Gregory, MD, O2 Media

Further speakers to be announced shortly.

Time: 09.00
Price information (all prices inc. VAT):
Member: £100
Studying Member: £50
Student: £50
Guest: £150
Venue: Northumberland Suite, Writtle College, Lorsdship Road, Writtle, Chelmsford, Essex, CM1 3RR
CPD: 5 hours
Call +44(0)1628 427340